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Research papers

Global brands and Chinese strivers

This paper addresses two questions: what defines Chinese consumers in the context of Asia, and the world? And how do you build globally consistent platforms while respecting and reflecting Chinese characteristics?The paper is based on an annual...

Catalogue: Asia Pacific 2005
Authors: Xiaoyan Zhao, Don Simons
March 13, 2005
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Citation

Zhao and Simons (2005a, March 13). Global brands and Chinese strivers. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/global-brands-and-chinese-strivers


Research papers

Is there one global village for our future generation?

This paper introduces a new service of Roper Starch Worldwide and Just Kids Inc., sponsored by multinational corporations such as Mars, Kodak, and McDonald's, to track the lifestyle and consumption patterns of 7-12 year-olds around the world. While...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Authors: George Carey, Joan Chiaramonte, David Eden, Xiaoyan Zhao
November 1, 1996
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Citation

Carey, Chiaramonte, Eden and Zhao (1996a, November 01). Is there one global village for our future generation? . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/is-there-one-global-village-for-our-future-generation-